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Home of the Free Web's Best Freebies.
Master Directory free a weekly roundup of the Web's latest and greatest free stuff.

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Misc. Freebies Various Free Stuff Listings...Newest Freebies Our Latest Free Stuff Listings...Other Free Stuff Sites Freebie Sites Roundup...Our Freebies Newsletter
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what syoktv.net said about live tv streaming technology

what syoktv.net said about live tv streaming technology???....Mr Fairu said...
The internet as infrastructure Digitisation allows many kinds of content to be delivered over different networks, and the Internet has become a global infrastructure for communication, opening up myriad possibilities for new industries and services. Convergence between devices picks up speed as technology gaps between TV and PC diminishes. PCs and TVs will talk the same digital language making it significantly easier to download digital video content over the internet to a PC and then play it back on the TV. With an increasing percentage of the population viewing and listening to rich media distributed via the Internet, broadcasters are expected by the public to provide the same (or better!) service online as offline (i.e. TV and radio). But this is not the case today because the current distribution architecture makes live streaming very inefficient and expensive.

http://www.syoktv.net

How can we help?
A peer-to-peer (or P2P) computer network relies on the computing power and bandwidth of the participants in the network rather than concentrating it in a relatively low number of servers. When using this technology, the bandwidth requirement of the broadcast is intelligently distributed over the entire network of participants, instead of being centralised at the broadcast's origin; as the audience grows so do the network resources available to distribute that broadcast without adding any additional bandwidth costs. This makes broadcasting over the internet completely scalable and eliminates the success penalty broadcasters normally experience.

How does it work?
Essentially, SyokTV provides a solution for intelligently distributing live content (whether it is audio, video or flash animations) via a peer network or grid.
Illustration 1 shows a grid network formed by ICD to distribute a stream. Only a fraction of users are directly connected to the stream's source. This means the cost to the distributor is only a fraction of what it might be. The majority of users are receiving portions of the stream from other users with latent upload resources. The more users in the audience, the more resources become available, so there is no incremental cost as the audience scales.

http://www.syoktv.net

The SyokTV ICD (Intelligent Content Distribution) Server provides the initial contact point for clients in the network. When initially installed, the ICD Server connects to the broadcaster’s existing media server and begins receiving the stream, maintaining a buffer of stream data in memory at all times. It then begins accepting connections from clients and serving them with the stream. When launched by a user, the ICD Client first contacts the ICD Server and begins receiving the stream from it. The media player plays the stream as it is received by the ICD Client. If it has available resources, the ICD Client also accepts connections from other clients in the grid to which it may relay a portion or the whole stream it receives as requested.


The ICD Client monitors the quality of the stream it is receiving and upon any reduction of quality or loss of connection it again searches the grid for available resources while continuing to serve the media player from its buffer. The buffer prevents interruption to the playback and ensures that the end-user experience is not affected.
The ICD Server is always available as a last resort for clients that cannot find sufficient available resources in the grid. This guarantees a constant seed of the stream.
In addition, the SyokTV solution enables monitoring and management of all content that is delivered into the SyokTV delivery grid. This means that we allow for reporting and digital rights management.

http://www.syoktv.net

GO live tv streaming..NO NEED TO BUY TV..just using your computer,syoktv already get 900,000 hits per day...how they do,may be we have to learn how syoktv.net do that.How..How..great job syoktv.net

The Best Software For Your Kids

Computers are all the rage today for people of all ages including children. There are many different types of software that you can choose from when it comes to picking something for your children to enjoy on the computer. Depending on the age bracket of your children you will have to take some time to choose software that does what you want it to do.



For the younger child aged three to five there is software that features some of their favorite television characters such as Dora the Explorer or Bob the Builder. Your children will be both entertained and educated as they play games, learn the alphabet, and learn to count. Software for very young children is easy for them to play so that you�re not always coming to their assistance whenever they press a wrong key.



Software for older children aged five to ten has even more interactive features than software for the younger child. You can buy software that is exclusively for learning and software that will only provide entertainment. Most software comes with a rating to let you know that it doesn't contain any material that is inappropriate for children. Some types of software for this age group of children include puzzle games, software for learning a second language, math and science software, video game software, software for the artist, and software that allows your child to connect with the internet and play games with other children around the world.



Software for teens is something that you�ll need to supervise a little more closely since much of the software on the market can be objectionable and will often test the morals and virtues that you are trying to teach your children. When you buy software for your teen make sure that you take a good long look at what the software is all about, since many of the software games can feature a large amount of violence. There are, of course, software programs for your teen that are educational as well as fun and that they can use to enhance their schoolwork.



With so many different software choices out there how do you know that you�re making the right choices? Check out some of the parental listings that can be found on the internet. Many parent websites will offer you advice and ratings for much of the new software that comes out each month. This way you can be assured that other parents are approving a certain piece of software before you make your purchase.



Keep in mind that you should always limit the amount of time that your children spend on the computer. Children should be encouraged to spend just as much time playing outdoors as they do playing and learning on the computer.




About the author:


Zack Macchio is a software enthusiast and webmaster of "Software - Fone Software", a top Internet directory for software resources. Get more great software tips and tricks at: http://www.fonesoftware.com

Free Software Evolution Information

Free Software Evolution Information by: Rafael Sosa
As Internet connections become more permanent with broadband access, software will be able to evolve into a more efficient and personalized medium. Currently, most software run from our hard drives and require installations that alter our system configurations, many times slowing down our computers. Because software occupies space and processing power, there is a limited amount of software that can run in our PCs. On the business side, current software systems require many companies to produce a system of distribution (Compac Discs), customer support, and is usually not compatible with all customers, thus limiting its customer base further.

CLICK HERE TO VISIT

A software evolution is ocurring and it is going to benefit both customers and businesses immensly. Software will no longer come as a packet that needs to be installed on a PC, but rather it will be completely Web based. Web based software will become the default way of reaching customers. Customers will have advantages such as, using unlimited amount of software, using applications regardless of where the person is or which computer he/she is using, software can be personalized and upgraded to meet specific needs to each individual. Businesses will be able to, reduce costs, reach a larger customer pool, taylor its software to diverse markets, repair bugs more rapidly and easily, understand its customer and the way they use their software, etc.

In order for this software revolution to occur in whole, there needs to be a central point. Like Miscrosoft’s DOS in the 80’s, which became the standard choice of operating system to centralize and organize our computer operations, there needs to be an online operating system. As of now, Microsoft has built an empire because of its vision and their dominance in the OS market. However, now there is a window of opportunity to take a large chunk of that empire and possibly eliminate Microsoft’s monopoly of the Operating System. While there are many companies and organizations (Apple, Linux, Lindows) out there trying to take a bite out of Microsoft by competing on the same turf, PC users are accostumed to Windows and will most likely not switch. The opportunity to eliminate this monopoly is to create an Online Operating System. PC users will inevitably move completely online.

CLICK HERE TO VISIT

An Online Operating System will be the central point of every user in the future. There are online companies who have an inside advantage to this, such as Yahoo!, Google, and AOL, but it can be anyone’s medal, even to a fairly unknown competitor, as was Microsoft when they introduced DOS to the world. In this new concept of Operating System, there can be a larger space of diversity and can be shared by more companies, unlike the current status.

SyokTv.Net Best LiveTv Streaming tv1,tv2,tv3,Astro ria in malaysia

About This Site...CLICK HERE TO VISIT
This site is a FREE online tv streaming from Malaysia. What is online radio streaming?

SyokTV is a leading provider of live p2p streaming technology that enables broadcasters, Content Delivery Networks and Webcasters to maximize the scalability of their internet broadcasting without increasing risk or cost.

SyokTV's technology allows the internet to become a viable infrastructure for delivery of rich media content. It eliminates the success penalty that is normally associated with internet broadcasting.

By forging partnerships with experts in streaming media, SyokTV offers broadcasters anything from simple installations to complete end-to-end solutions to support streaming audio and video.

SyokTV provides our clients with a cost effective broadcasting platform far superior to current streaming methods.

SyokTV has developed the Intelligent Content Delivery (ICD) platform that enables the streaming of live TV, radio and events over the Internet without incurring a penalty when the audience grows.

The Internet's usefulness as a broadcasting medium is at present limited by its main shortfall, that every user costs the broadcaster more money. To manage this cost, broadcasters normally limit their maximum audience size meaning potential participants are simply denied access to the broadcast. In addition, broadcasters often reduce the quality of their broadcast, as lower quality broadcasts require less bandwidth. Serious broadcasters simply do not consider the Internet as a viable platform to rival terrestrial, cable and satellite as the cost model penalises success and massive scalability is simply not achievable.

SyokTV's ICD platform uses grid technology to distribute live video and audio streams. The grid network harnesses the resources of its users to relay the stream to other users. Using this approach, as the audience grows so do the resources available to distribute the stream.

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Can you make money with SwissCash? Yes, of course, everyone can! One of my upline earned at least USD150,000 last month (Julai 06) with group sales over USD2 Million and is now driving a BMW 5 Series. So what are you waiting for? This is not HYIP (High Yield Investment Program). With SwissCash, you do not need to surf daily. Just logon when you want to withdraw or re-invest.

You don't need to have $10K to invest, you can start with only $130 and then invest again in $100 increments whenever you wish. It's really easy as you simply wiretransfer/TT your funds to the company. You can also contact me for cash or e-gold exchange services. Get my contact at the bottom of this page.

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Hello to all my friend ! About Entrepreneurship

Hello my friend…in the world!

Welcome to My Master Directory World.Today i want to talk about entrepreneurship in asia.world.The economists of the eighteenth-century introduced entrepreneurship as a topic for discussion and analysis, and it continued to attract the interest of economists in the nineteenth-century.In the twentieth-century, the word entrepreneurship became synonymous with free enterprise.It was generally recognised that entrepreneurs act as agents of change, provide creative,innovative ideas for business enterprises, and help businesses grow and become profitable.
Entrepreneurship is the symbol of business tenacity and achievement. Entrepreneurship is important to individuals, society and the country, and is recognised throughout the world as a catalyst for economic growth. This chapter discusses the evolution and concepts of entrepreneurship, the importance of entrepreneurship, the myths of entrepreneurship, and entrepreneurship development in my country.

The Long Term Benefits From Pay Per Click Advertising

Author by: Kevin OHara
The long term benefits from pay per click advertising.
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.

Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.
Kevin OHara Pres. & CEO buzzseek.com
http://www.buzzseek.com
kevin54321@optonline.net

How to Win the Advertising and Promotion Game

How to Win the Advertising and Promotion Game
by: Stone Evans

I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no easy answers.

Depending on your type of business, many people suggest that the *how much* should be equal to anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get the word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?

Don’t feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough to get the job done.

Where to spend the money only begins to highlight the other issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation · Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses and the strengths and weaknesses of your competitors.

To learn more about constructing your own marketing plan, visit the Small Business Administration website for a comprehensive study of the elements of a Marketing Plan:

http://www.home-business.com/nav/articles/links/sba_plan.html

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your advertising.

Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to discover the next object that they cannot live without? Or, do you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough products or services to pay for your single ad? Or, do you expect to gain a lifelong customer who will help pay for your advertising over the course of several years?

When you know what you want, then you will better understand just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out advertising without regard for the quality of the sales pitch or presentation. The quality of your distribution outlet or the amount of money you spent to get there will do little for you if the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before blowing your advertising bank roll on it. You must absolutely know the value of your advertising before putting large sums of money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they tell you they heard or saw your ad in such-and-such location. Suggest that they can register to win a free widget if they fill out a form and have them to tell you how they heard of your business. Advertise a specific widget in your ad and track the sales of that widget.

It does not matter how you track your advertising --- just make sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is to buy a rifle with a high-powered scope and to only shoot your targets in the light of day.

If you are not tracking your advertising, then you are shooting a pellet gun without an attached scope, with blinders on, and shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the single largest mistake made by advertisers. If you are unable to track your advertising to learn what is working well, what is working somewhat, and what is a money pit, then you are condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend more money in the money pit and to lose all of your money in the process.

When you get down to the nuts and bolts of making money from your advertising, you should plan, prepare, track and study your results. You must have factual information on which to base your advertising decisions. When you are making the right advertising decisions, then making money from your business might just come easy.

About the author:
Stone Evans owns the Home Business Resource Directory where you can find everything you'll ever need to start, run and grow a home based business at: http://www.Home-Business.com

Online Advertising for Dummies

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don’t have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you’ll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.



http://www.marketingprofs.com/preview.asp?file=/2/honabach1.asp

1. Define your advertising objective: Shut the door, switch off the lights, take a deep breath and think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase on/off -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.
   
   
   
2. Decide “where” you want to be seen: It makes a difference to be seen in the right places. Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place. Also consider top Search Engines, Online Yellow pages, Service Provider directories and large sites or networks. Explore trade –specific websites for a more focused audience.
   
   
   
3. Tailor the message for your target audience: when you want the caveman to listen, beat your chest! Craft your message to appeal to the target audience. Your message for a visitor on a trade forum’s website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shopping in an Internet mall, don’t forget to mention the discount on your season sale!
   
   
4. Be Creative: In a marketplace teeming with new ads you can easily get clobbered on the head with run-of-the-mill ad copy. Your most valuable asset in this crowd is your creativity, which will make your ad stand out. Be creative not only in the copy, but also in the placement of the advertisement. An online contact lens clinic pulls hundreds of people every day to take an eye test with a simple ad. The small 1” X 2” banner says, “ Think You Don’t Need an Eye Test?” in the same format as you see on the reading sheet in an optometrist’s clinic, with alphabets running vertically in a decreasing order. This is a classic example of a simple but creative idea getting the desired results.
   
   Add more depth to your advertisement by using rich media like HTML, DHTML, Java and layered ads. Use animated messages doubled with pull down menus for better use of space and for expanding possibilities of response.
   
   
   
5. Choose the advertising medium well: They say, “Well Begun is Half Done”. If you are going to spend a sizeable amount of money on creating and placing ads, they should do more than just wiggle and pop. To maximize response, choose the advertising medium carefully. You have several choices like banner ads, contextual advertising, ezine advertising etc. Research and read on various formats and the factors for each one’s success. Then decide on what format works best for your campaign. Once you have decided on the format, it is equally important to choose the vendor. If you have decided on banner advertising, research and list the websites that would give you the maximum exposure to the right kind of audience. Check out the option of using advertising networks and the pay-per-click options as well. http://a1portal.com/
   
   
   Once your campaign has been set in motion, take care to monitor response and be ready to change or completely redo your copy and the advertising vehicles you use. Keep a track of the ROI (Return on Investment) for every advertising purchase that you make. This way you can figure out which forms of advertising are working for you and which ones aren’t.

All online advertising is aimed at inducing “action”. Every online ad that you see is built to make you act: ‘Register for a free newsletter’, ‘buy now and save dollars’, ‘get a quote on your requirements’…the list goes on. The thing to remember here is that once the prospect has been pushed into an action, there should be real value for him at the other end of the pop- up. Unless you can fulfill the promise your brand is making, your online ad has been wasted.


A well-planned and well-executed advertising campaign can fuel the growth of your home business tremendously. Use online advertising following some simple guidelines and see how it impacts your sales, visibility and brand building, all at the same time.


Also see: http://www.web-source.net/internet_advertising.htm
Daegan Smith is the Ex-NCAA Wrestler Turned Webmaster of Perfect Home Based Business Opportunities - The Net’s Top Growing Source for Home Business Information.

Attention: Webmasters & Web Publishers Make Money with our Free Home Business Content for Reprint at Free Web Site Content

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How You Can Make Advertising Pay Big Dividends

How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)

McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.

The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.

The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.

Advertising stays in front of your prospects when you can’t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.

Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.

It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don’t use it properly.

To avoid wasting money, keep these three tips in mind. Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.

For example, let’s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.

Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.

An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.

Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.

A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.

If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.

However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.”

This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.

Don’t spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.

Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.

The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.

You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.

Today, repetition and concentration are the keys to successful advertising.

Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.

He would fix VCR’s, TV’s, Toasters, etc… and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim’s Home Electronic Repair and Installation Service.

First, on my advice, he took an insert in the newspaper. (An “insert” is a flyer that is printed separately and “inserted” into the newspaper as a loose piece of paper).

This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.

These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.

When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.

So Mr. Tim’s Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.

That’s the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.

But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.

So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.

It was amazing. You’d be watching re-runs of Seinfeld and there would come this Mr. Tim’s Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.

Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.

Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.

Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.

When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.

Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.

This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.

In the ’90s, getting noticed is everything. In today’s commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.

If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.

This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.

Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.

For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.

If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.

The key here is to look at the “lifetime value” of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.

But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!

Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!

Advertising brings in the customers, but it is your job to keep them buying from you.

Advertising promotes word-of-mouth

Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, “Hey Joe, now this is a really great company/product/service.”

Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.

I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. Each month, a computer printout listed the ads and how much response each had generated. The first printout came and it looked like this:

• X Company…………22 responses
  
• Y Company……...….20 responses
  
• Z Company………….23 responses
  
• K Company………..223 responses
  
• J Company……….….26 responses
  

In the midst of all the other ads generating responses in the low 20’s, one ad was generated more than 200 responses!

Turning to the ad, we expected to find some totally new or unique offer, product or service.

Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.

Thus, it wasn’t the product that made the response jump so significantly, it was the ad!
After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:

Rule No 1: Is it distinctive? You must design advertising that is so distinctive looking (or sounding, if you’re on the radio) that it pops out of the clutter.

In print, the first goal of high-response-oriented advertising is that it be visually distinctive. On radio, the audio must be distinctive. Naturally, TV has both visual and audio possibilities.

I ran a TV spot advertising a free seminar I’m doing with Jay Abraham. Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we’re both in suits).

What’s the point of that? One point. It makes you want to find out “what the heck is going on there?” Today, 70% of TV watchers are muting out the commercials.

But if you see something really intriguing, you will UN-mute just to see what the heck is happening there.

There’s a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it.

I saw that spot several times and it finally got my goat. I wanted to see what they were advertising.

So make your ad distinctive. Something that makes it STAND OUT.

Rule No. 2: Tell me what you want to tell me. If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.

“Clever” is only better if it is “super clever.” Clever headlines that do not tell you what they are trying to sell are simply not effective.

Most ads in most publications today don’t have headlines that tell you what they are trying to sell. In the information age, don’t hint around; say what you want to say, right in the headline.

A good headline follows these four criteria:

• It tells you what the product or service is.
  
• It starts with the word you or your (not always, but mostly).
  
• It contains a benefit to the reader. Most companies brag about themselves, rather than talk about the benefit to the reader (prospect).
  
  High-response-oriented advertising focuses like a laser beam on the benefit to the customer.
  
• It makes the consumer want to read on.
  

The headline is the ad for the ad. If the headline isn’t good, no one will read the rest of the ad. Responses to ads have jumped ten fold by simply changing the headlines.

Rule No. 3: The body copy should…

Be curiosity driven, unfolding the story you want to tell.

By highly benefit oriented. So many ads talk about features, when it is benefits that motivate buying.

Give you a reason to take action now! Can you offer something for free that will help you engage the potential customer?

Rule No. 4: Ask for the order. Too many ads do not give explicit instructions as to what action you would like the customer to take: “Order today and save,” or “Call us today and receive this free….”. You must always ask for the order!

Summary

Advertising is a powerful tool for becoming a well-known player in any market.

Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo and it will register.

Advertising supports everything else you do in your business. But it is only part of a total package.

You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold. Happy customers will spread the word faster, and advertising will help facilitate that. Happy advertising!

Chet Holmes is President and CEO of Jordan Productions, an international training firm that helps companies accelerate growth using Chet’s proprietary techniques. See www.chetholmes.com to attend a webinar about Chet’s concepts.

About The Author

Chet Holmes is author and creator of the popular business series Guerrilla Marketing Meets Karate Master with Jay Conrad Levinson, Business Growth Masters, and Zero to $100 Million.

Chet charges $5,000 an hour and has been paid fees up to $1 million dollars from a single client. He's personally had 50 Fortune 500 clients and has 60 products selling in 19 countries.

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases.

2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.

3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.

4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.

5. Have your best pulling 1 inch or 2 inch ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer's ads in current mail order publications for price information.

6. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.

7. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.

8. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1 inch ad in exchange for mailing 50 to 100 copies of their pub.

9. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.

10. Take advantage of advertising specials. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.

11. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.

12. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.

13. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.

14. Become a mailer. Get your printer's lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price with no conflicting ads on the back. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.

15. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride.

16. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.


Copyright 2004 by DeAnna Spencer


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A Huge Concern Over Web: Music Download

Internet has come to change everything that once relations used to be lied on. Since Internet had invaded homes, the daily life has never been the same again. Internet changed the family’s habits, the culture and the way someone sees the world. Music is just a part of this change.

Regarding to music, this issue is even more complicated. People now can prepare their own CDs by downloading music from the Internet. And this has become another problematic thing that has contributed to increase the piracy.

The music download problem lies on two issues:

- If people can have access to the most varied types of music, they can have a better idea of a particular artist’s material, they can find out singers they had never heard of and get their CDs even this. These actions may be a little bit illegal and sometimes reduce the profits of the big music companies, but, however, it increases the range where a singer is known. When this happens, both singer and his/her music records win a special recognition, which may lead to the hire of them for shows and (guess what?) profits.

- But if it is true that music download can be beneficial for an artist, sometimes it can also be harmful, speaking about profits of course. And this loss of money in general happens to already famous artists. People download their songs from the Internet because they already know that singer and because they like him/her.

The big music industry complex has a tough battle to face. Profits or recognition!? Profits and recognition depends on each other: you only have profits when you achieve recognition, but your recognition can be measured by your profits. How to solve the problem?

Well, even if this matter seems to be far from a solution, some measures are being taken by the companies. Some laws have been created and other demands are being done. Even if it is hard to supervise all the websites on the Internet that offer music download, some people have been being charged of piracy and arrested.

Janis Ian on her article states that the music download increases the profit of the music industries, instead of what these industries allege. According to Janis, when people downloads a music form he Internet and get to know that song, they buy the CD because they already liked it and have no way to regret buying that CD. She also states that this happens because most of people cannot pay for a CD just to “give it a try”.

Music download is a reality – no matter what.
A Huge Concern Over Web: Music Download by: Plaily Muzic
www.music-download.leisure-tip.info

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